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Media Measurement
Media analysis and reporting for smarter media coverage. Printer Friendly
Because it is an integral part of our PR efforts, analysis helps to focus our attention on stories that have teeth and to measure our success in pitching other areas. (And) the success of our media relations has a direct impact on budget. -- Erik Elvejord, director of public relations, Holland America Line

How is your PR doing? Find out, for sure… with comprehensive media measurement.

You’ve planned your messages… launched your campaign… now, you need to know what your media exposure is really doing for your business. You’ll gain the information you want—and valuable insight along with it—from our automated and customized media measurement services.

Showcase your results with
Media Measurement Basic
  • Nine online charts to help you understand the reach of your communications. View your story volume by media type, audience segment and DMA.
  • Publication ad rates available all the time.
  • Share your work! With a single click, create PDF reports to
    send to others.
  • Export your media data to Excel for further analysis.
Made-to-order measurement strategies through
Media Measurement Custom
With 115 years of collective media measurement experience, the consultants at BurrellesLuce know exactly how to evaluate your media relations results. Whether you’re looking for in-depth content analysis and competitive studies, or ready to present to the board, client and sponsor reporting, BurrellesLuce brings unparalleled credentials—and the impartiality of a third-party expert—to the table.

We start by discussing your objectives with you and developing a media measurement strategy. Once your program is in place, you’ll receive measurement metrics, content evaluation, and executive reporting—all customized to suit your analysis goals and budget.

Media Measurement Custom services are accurate and insightful, but best of all, they require none of your time. We do the work, so you’re free to focus on what requires your expertise.


 
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Custom Report Samples:
Executive Report - Sample I
Executive Report - Sample II
Quality Rating System
MediaMeasurement Report in PowerPoint
MediaMeasurement Spreadsheet Sample
Glossary of Measurement Options
   BurrellesLuce E-Newsletter
The Art of Effective Storytelling in Public Relations
 
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