Free Online News Services: Benefits and Limitations

Monitoring news using free online sources is attractive: For one, the price is right. However, a PR practitioner can end up paying for the constraints some online news services place on media monitoring and measurement.

In this white paper, "Free Online News Services: Benefits and Limitations," you will learn:

  • 5 ways free online news services can sell your efforts short
  • 4 pitfalls to avoid when analyzing news coverage
  • How to make sure you see all the stories you need

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