Do Share of Voice Metrics Matter in an Online World?

With the pressure to measure success growing even as budgets shrink, PR pros are looking for meaningful and affordable ways to report media relations results. Beyond traditional measures of reach, tone of coverage (sentiment), and media value, there's another metric available and well worth considering: Share of Voice.

In this white paper, "Do Share of Voice Metrics Matter in an Online World?," you'll learn:

  • 3 challenges PR faces when measuring Share of Voice
  • 3 ways PR pros use Share of Voice reporting
  • How online media changes the game – and offers new measurement options
  • Affordable SOV measurement solutions within the reach of your budget

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