Practical Tips for Media Relations Measurement

Understanding the value of your media coverage doesn’t require a PhD in statistics or a secret recipe. Even so, measuring media relations results follows more than a standard formula.

Whether you’re considering adding analysis to your media relations plan or revamping your current measurement strategy, here’s what’s covered in this FREE white paper, "Practical Tips for Media Relations Measurement":

  • 5 key metrics for determining campaign effectiveness
  • 3 best practices for overcoming measurement challenges
  • The biggest challenge facing marketers as they measure PR

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