Media Monitoring - What We Monitor

Online Media Monitoring

BurrellesLuce subscribes to every major online publication and database, so you can be sure you’ll have the coverage that’s important to you and your public relations management. Our PR software and human search experts sort through every possible keyword mention to ensure you receive every relevant article, and our verified service means you have access to just those stories that match your specific search instructions.

Our WorkFlow interface makes managing and organizing that content for media measurement a streamlined process, saving you valuable time and allowing you to focus your efforts on analyzing progress and garnering more media coverage.

Here’s a short list of the types of online media sources we monitor:

  • Online publications such as web news sources, news wires, and syndicated services
  • Internet forums, including message boards
  • Blogs, including both citizen and mainstream journalists
  • Social networks, like Twitter and LinkedIn Q&A
  • Video sharing sites such as YouTube

Print Media Monitoring

We are hands down the most comprehensive U.S. print media monitoring service – after all, we’ve been doing it since 1888. Our clients enjoy comprehensive behind-the-paywall, copyright-compliant content from outlets that no other monitoring bureaus or clipping services can access.

With a source list that grows every day, BurrellesLuce ensures that you receive precisely the news clippings that meet your needs and your budget. Our editors read each print edition of every major publication, including thousands of daily, weekly, and bi-weekly local and national newspapers and monthly and bi-monthly journals and magazines.

Editors review each story personally, so you don’t have to weed through irrelevant clips. Manage your clips in WorkFlow, where you can organize print and online clips, assess coverage, and export for analysis and media measurement.

Here are just some of the types of the print media sources we monitor:

  • Daily and non-daily newspapers
  • Regional publications
  • Consumer magazines
  • Trade magazines
  • Professional journals

Broadcast Monitoring

BurrellesLuce Broadcast Monitoring offers comprehensive monitoring of all 210 U.S. DMAs, along with key Hispanic and international programming. You set the parameters for what’s important to you, and streaming clips are delivered to your WorkFlow account in near-real time with metadata and transcripts. Upgrade to the fully edited level to have commercials removed so you don’t have to sift through irrelevant data.

Demonstrate the impact of your broadcast coverage with quantitative reports, and easily integrate with print and online coverage for a comprehensive picture of your media coverage.

BurrellesLuce on Media Monitoring

"BurrellesLuce gives us comprehensive coverage at an affordable price, so I can show my department’s effectiveness without compromising my budget."

Denise Free, National Constitution Center