Burrelle’s® Press Clipping Bureau formed in New York City after founder Frank Burrelle overheard two businessmen lament the difficulty of keeping up with the news in the papers. Burrelle and his wife transformed their kitchen table to a press clipping bureau, pulling from New York City newspapers the news of interest to his customers. For this service, Burrelle’s charged three cents per clip (newspapers cost two cents back then). The company primarily served individual customers in the early days — New York’s movers and shakers whose goings-on were reported by the city’s dozen or so newspapers.
In Boston of the same year, Boston Globe employee Robert Luce recruited his brother Linn Luce to help with what he envisioned as a side business in news clippings. For the first few weeks, Linn did it all — the reading, the cutting, and the mailing. In less than six months, business was booming, other employees were added to the staff, and Robert Luce left the Boston Globe to focus full time on the clipping business.
|1928||After the deaths of founders Frank and Nellie Burrelle, Arthur Wynne and his brother, Harold Wynne, took over Burrelle’s Clipping Service.|
|1935||Burrelle’s Clipping Service achieved full national newspaper coverage.|
|1940||Burrelle’s Clipping Service added magazine coverage.|
|1951||Southwest Clippings, owned by the French family, purchases Luce Press Clippings from Harvard, which had owned the business after Robert Luce’s death.|
|1960||Arthur Wynne, Jr. became a partner in [newly renamed] Burrelle’s Information Services®.|
|1970||Burrelle’s added broadcast and wire service coverage.|
|1974||Robert C. Waggoner became a partner in Burrelle’s.|
|1980||Burrelle’s introduced media analysis services, long before executives expected ROI from PR efforts.|
|1984||Burrelle’s created Express®, a service that sent the day’s headlines and brief news summaries to busy execs. Express used a newfangled technology called the FAX machine. In some cases, Burrelle’s salespeople had to first explain what a FAX machine was before touting the advantages of Express.|
|1994||Burrelle’s introduces the NewsAlert online monitoring service, based on electronic newspapers, wire services, and broadcast content. Burrelle’s entered into its first use agreement with a publication, establishing the company as a leader in copyright compliance in the media monitoring arena.|
|2003||Burrelle’s Information Service and Luce Press Clippings merged, forming BurrellesLuce®.|
|2007||BurrellesLuce launched BurrellesLuce 2.0®, the industry standard for easy, affordable online access to media monitoring and measurement content and tools. BurrellesLuce expands blog monitoring to cover more than 50 million sites.|
BurrellesLuce launches the first turnkey copyright compliance program for media relations professionals.
BurrellesLuce celebrated its 120th year of excellence in media monitoring.
Fresh Ideas, BurrellesLuce corporate blog, launches.
|2009||BurrellesLuce officially launches BurrellesLuce iMonitor®, its self-guided media monitoring tool that powers instant searches covering the most local, national, and international news from free and subscription sources, including social media.|
|2010||BurrellesLuce introduces BurrellesLuce WorkFlow™, its comprehensive suite of affordable services integrated into one convenient and simple to use portal. BurrellesLuce licenses Social Media Monitoring (Engage121) to provide the most comprehensive social media management application and introduces BurrellesLuce ContactsPlus™ (powered by Engage121), a revolutionary way for communications professionals to connect and engage individually with print and online journalists and bloggers based on the writer’s most recent body of work.|
|2012||BurrellesLuce acquires the U.S. print monitoring operations of Cision and becomes the only media monitoring service to provide print coverage. Robert C. Waggoner, chairman and CEO of BurrellesLuce, said, “Our U.S. based production is perfectly positioned to deliver comprehensive and timely service to the Cision print monitoring clients. The PR community has made it clear that the image of the article is very important in showing ROI on their initiatives, which text alone doesn’t provide. He added, “Since 1994 BurrellesLuce has had copyright compliance program that positions us to continue to deliver this important service to the PR and communications community, a service that allows them to keep the integrity of benchmarked results.”|
While the company maintains that legacy, in 2019 it rebranded as Burrelles, adding cutting-edge technology, custom publishing, social media monitoring and analytical research products to its service portfolio. Burrelles is now known as a tech-forward media intelligence services provider generating strategic data insights that help drive winning communications programs.