Social Media: Moving Beyond Vanity Metrics

September 15, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Relations, Mobile Media, News Coverage, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

In the COVID era, there’s one thing across the board that we are all doing—attending and participating in virtual events—whereas, in the past, we would have attended in person. This blog post includes key takeaways from a recent PRSA St. Louis (and other Midwest PRSA chapters) professional development webinar. My friend and PRSA colleague, Aurora … Read More

Six Reasons Why Traditional Media Still Matters

June 15, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Press Release, Public Relations, Social Media, Technology No Comments

In public relations, we are often trying to convince an audience to support your position, promote or back an idea, buy a product or service, perpetuate brand loyalty, or recognize achievements of some kind. In recent years we’ve seen the rise of companies and organizations creating and self-publishing their content, and that remains increasingly important. … Read More

Best Practices For Media Monitoring During A Crisis

May 27, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Public Relations, Social Media No Comments

The COVID-19 pandemic is developing a new normal. Many organizations have shifted to a work-from-home model and struggling to navigate other challenges while operating with a “business as usual” mindset. At the same time, businesses are confronting revenue cuts, customer attrition, and difficult decisions about their payroll or operating budgets. When in “crisis mode”, media … Read More

Why Cutting Public Relations Budgets Could Be A Mistake

May 13, 2020By BurrellesAdvertising/Marketing, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Public Relations No Comments

As businesses navigate the economic downturn and the fallout of the COVID-19 pandemic, budgets are shrinking and executives are looking to cut operating costs wherever they can. Tens of millions of people around the world are out of work, and business leaders are confronting hard questions about which costs continue to make sense during this … Read More

Industry Trends, Renewed Confidence, Partnerships: PR News’ Media Relations Conference Recap

January 7, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Content Marketing, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Mobile Media, Public Relations 1 Comment

Burrelles, Talkwalker and TVEyes host event during PR News Media Relations Conference with an insightful speech from Sara Fischer of Axios.  … Read More