Black History Month: Honoring the Past, Influencing the Future

February 16, 2021By Craig NoldenBurrelles, Career Advice, Communications, Industry Events, Marketing, Media Industry, Media Outreach, Media Relations, News Coverage, Press Release, PRSA, PRSSA, Public Relations, Social Media No Comments

I recently attended an amazing and inspiring webinar from the Museum of Public Relations and the Diversity Action Alliance titled, Black PR History 2021: Ushering in A New Era of History-Makers. Scheduled for 90 minutes, it ran a little over two hours, and I can safely say the viewers probably wanted it to go on … Read More

Influencer trends for 2021 that PR pros should know

January 26, 2021By Craig NoldenBurrelles, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Public Relations, Social Media 2 Comments

It’s a safe bet that many of you (myself included) have used the expertise or knowledge of an influencer in making a purchase decision in the last year. While there is no consensus on what constitutes an influencer, influencers are generally third-party individuals who use their popularity on platforms such as Instagram, YouTube, Snapchat, Facebook … Read More

The importance of digital transformation in the wake of COVID-19

January 12, 2021By Craig NoldenBurrelles, Communications, Crisis Communications, General Information, Industry Events, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media, Technology No Comments

As the global pandemic unfortunately endures in the United States beyond a challenging 2020, the ramifications continue for businesses, employees, consumers and the economy. One facet I’d like to focus on is the digital transformation that has accelerated during the pandemic and how it will likely impact us well into the future. Digital transformation is … Read More

Why Podcasting has survived (and thrived) during COVID-19

December 17, 2020By Craig NoldenBurrelles, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Public Relations, Social Media 1 Comment

Podcasting was trending upward even before the pandemic hit. For a little perspective, back in March when the coronavirus first upended American business, people stopped commuting and going to the gym. Even podcasting took a big hit. In fact, downloads declined about 10%. Fortunately, that slide turned out to be short-lived. While people still aren’t commuting, … Read More

Webinar Recap: Data Without Context Is Meaningless in Communications and PR Measurement

December 2, 2020By Craig NoldenAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology No Comments

Burrelles recently sponsored a free webinar as part of AMEC Measurement Month. Titled “Data Without Context Is Meaningless,” it covered a range of topics relevant to anyone interested in getting the most out of their measurement efforts. (link to playback here). Our guest presenter was the North American AMEC Chair, and Senior Vice President of Analytics at … Read More