I recently attended an amazing and inspiring webinar from the Museum of Public Relations and the Diversity Action Alliance titled, Black PR History 2021: Ushering in A New Era of History-Makers. Scheduled for 90 minutes, it ran a little over two hours, and I can safely say the viewers probably wanted it to go on … Read More
It’s a safe bet that many of you (myself included) have used the expertise or knowledge of an influencer in making a purchase decision in the last year. While there is no consensus on what constitutes an influencer, influencers are generally third-party individuals who use their popularity on platforms such as Instagram, YouTube, Snapchat, Facebook … Read More
As the global pandemic unfortunately endures in the United States beyond a challenging 2020, the ramifications continue for businesses, employees, consumers and the economy. One facet I’d like to focus on is the digital transformation that has accelerated during the pandemic and how it will likely impact us well into the future. Digital transformation is … Read More
Podcasting was trending upward even before the pandemic hit. For a little perspective, back in March when the coronavirus first upended American business, people stopped commuting and going to the gym. Even podcasting took a big hit. In fact, downloads declined about 10%. Fortunately, that slide turned out to be short-lived. While people still aren’t commuting, … Read More
Burrelles recently sponsored a free webinar as part of AMEC Measurement Month. Titled “Data Without Context Is Meaningless,” it covered a range of topics relevant to anyone interested in getting the most out of their measurement efforts. (link to playback here). Our guest presenter was the North American AMEC Chair, and Senior Vice President of Analytics at … Read More