The coronavirus has been a challenge for the PR industry from day one. Still, for those on the healthcare side of communications, the pandemic has forced unique obstacles upon them as their frontline co-workers battled this worldwide threat. Even the most prepared organizations and departments were tested by the enormity of this once-in-a-century medical crisis. … Read More
This post is part of our AMEC Measurement Month (#AMECMM) series. I recently watched a webinar titled “Digital PR, SEO and the AMEC Framework” produced by PR Agency One and AMEC. It touched on many topics, including helping digital public relations and search engine optimization specialists track what really matters beyond “the link” to ensure … Read More
When most businesses closed their offices back in March and sent those employees who could work-from-home to do so, we had no idea how long it would last. But 8 months later as the impact of COVID-19 rages on, there are questions about how, when (and if) to get employees back to the office. Thankfully … Read More
I had the pleasure of attending a webinar last week titled “The Anti-Debate: How the PR/Marketing Partnership Should Evolve in 2021.” It was a good reminder about how PR and Marketing really can and should work together, and how each discipline needs to learn from the other to deliver the best business results. The webinar … Read More
As we’ve all noticed (and probably experienced), the COVID-19 pandemic has wreaked havoc on almost every industry. From travel & leisure to auto sales to commercial real estate and everything in between, virtually all business has been impacted in one way or another. One of my favorites, the entertainment industry, is no exception. How these … Read More