In public relations, we are often trying to convince an audience to support your position, promote or back an idea, buy a product or service, perpetuate brand loyalty, or recognize achievements of some kind. In recent years we’ve seen the rise of companies and organizations creating and self-publishing their content, and that remains increasingly important....Read More

While you may be fatigued by the never-ending coronavirus news coverage, the media must continue to report the news. Understandably, some industries and activities have slowed down during the crisis. An interesting and contrasting discovery is that media distribution and consumption have ramped up, according to a recent special report from our partner, Agility. After...Read More

A recent AMEC Measurement Month webinar discussed How to Enhance Your Evaluation Efforts. Learn more about how to to move your evaluation efforts forward and its importance.Read More

A recent AMEC Measurement Month webinar discussed key findings from the 2019 Edelman Trust Barometer that included how to measure trust within the Public Relations and Media Intelligence industries. Learn more about how to measure media trust as well as its importance.Read More

With the 2019 PRSA International Conference just around the corner, I have been thinking about all the Conferences (#PRSAICON) I’ve had the pleasure of attending over the past 15+ years.Read More