The Barcelona Principles provide a best-practice guideline to measure how well PR efforts are working. They help connect PR to real business results and evaluate the success of reaching specific targeted goals. In other words, these public relations principles shift the focus from your output to the outcome – not what you’re doing, but the … Read More
“Trust inequality at an all-time high,” read the PR Daily headline earlier this year as it reported on the 2020 Edelman Trust Barometer—and that was before. Before the COVID-19 pandemic. Before the racial injustice and inequity protests. Before U.S. election-mania. Whether a crisis is of your own doing or happenstance, a crisis is a … Read More
While you may be fatigued by the never-ending coronavirus news coverage, the media must continue to report the news. Understandably, some industries and activities have slowed down during the crisis. An interesting and contrasting discovery is that media distribution and consumption have ramped up, according to a recent special report from our partner, Agility. After … Read More
A recent AMEC Measurement Month webinar discussed How to Enhance Your Evaluation Efforts. Learn more about how to to move your evaluation efforts forward and its importance. … Read More
A recent AMEC Measurement Month webinar discussed key findings from the 2019 Edelman Trust Barometer that included how to measure trust within the Public Relations and Media Intelligence industries. Learn more about how to measure media trust as well as its importance. … Read More