How to Successfully Navigate COVID-19 Vaccine Communications

January 5, 2021By Tressa RobbinsBurrelles, Communications, Crisis Communications, General Information, Industry Events, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media, Technology No Comments

image by Arek Socha from Pixabay The Institute for Public Relations (IPR) recently published “A Communicator’s Guide to COVID-19 Vaccines.” For this 44-page guide, they reviewed more than 100 research studies to develop the guide, which outlines the research, theories, and models along with 17 recommended-driven findings for companies and organizations to use when communicating about … Read More

Google Data Studio as an Integrated PR Measurement Platform

November 17, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology 1 Comment

This post is part of our AMEC Measurement Month (#AMECMM) series. As we mentioned previously, November is designated as ‘Measurement Month’ by the International Association for the Measurement and Evaluation of Communications (AMEC). And, as an AMEC member, Burrelles supports the AMEC global education program. This past week, I attended an AMEC webinar on using … Read More

Data Without Context is Meaningless in Communications and PR Measurement

November 16, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology No Comments

Without a determinant understanding of what you are measuring, data can’t be used in a meaningful way. However, when you add context by describing precisely what you’re measuring and why—only then can it be useful for interpreting specific things. In other words, without context and meaning, data is simply meaningless vanity metrics embedded in pretty charts. … Read More

Communications Measurement Matters More Now Than Ever

November 10, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations 2 Comments

First, a little history: The International Association for the Measurement and Evaluation of Communications (AMEC) began 25 years ago as the Association of Media Evaluation Companies. Back then, in 1996, the organization was founded with only seven members. Since then, AMEC has grown into the global media measurement association that we know today—”the world’s largest … Read More

Mental Wellbeing in PR and Communications

October 20, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 2 Comments

Source: Pixabay/TotalShape You may be seeing scores of social media posts and news stories about mental health—in the public relations and communications industry, in the journalism industry, in general, and especially in the workplace. It seems I have noticed more of those kinds of stories lately, primarily related to the pandemic and lockdowns, but most … Read More