PR Measurement Continues to Evolve: Barcelona Principles 3.0

August 12, 2020By Tressa RobbinsBarcelona Principles, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Social Media, Technology 4 Comments

The Barcelona Principles provide a best-practice guideline to measure how well PR efforts are working. They help connect PR to real business results and evaluate the success of reaching specific targeted goals. In other words, these public relations principles shift the focus from your output to the outcome – not what you’re doing, but the … Read More

Rebuilding Trust After a Crisis

July 16, 2020By Tressa RobbinsAdvertising/Marketing, Burrelles, Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Press Release, Public Relations, Social Media, Technology No Comments

  “Trust inequality at an all-time high,” read the PR Daily headline earlier this year as it reported on the 2020 Edelman Trust Barometer—and that was before. Before the COVID-19 pandemic. Before the racial injustice and inequity protests. Before U.S. election-mania. Whether a crisis is of your own doing or happenstance, a crisis is a … Read More

Importance Of Press Releases During Crises

June 3, 2020By Tressa RobbinsAdvertising/Marketing, Burrelles, Communications, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Press Release, Public Relations, Social Media No Comments

While you may be fatigued by the never-ending coronavirus news coverage, the media must continue to report the news. Understandably, some industries and activities have slowed down during the crisis. An interesting and contrasting discovery is that media distribution and consumption have ramped up, according to a recent special report from our partner, Agility. After … Read More