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Barcelona Principles

PR Measurement Continues to Evolve: Barcelona Principles 3.0

August 12, 2020By Tressa RobbinsBarcelona Principles, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Social Media, Technology 8 Comments
PR Measurement Continues to Evolve: Barcelona Principles 3.0

The Barcelona Principles provide a best-practice guideline to measure how well PR efforts are working. They help connect PR to real business results and evaluate the success of reaching specific targeted goals. In other words, these public relations principles shift the focus from your output to the outcome – not what you’re doing, but the … Read More

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