Category

Burrelles
Audio Marketing
Audio marketing is trending because of the success of audio branding and audio content marketing. Here’s what you need to know and how you can use it for your brand. Read more.
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A recent AMEC Measurement Month webinar discussed How to Enhance Your Evaluation Efforts. Learn more about how to to move your evaluation efforts forward and its importance.
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AMEC Measurement Month Webinar
A recent AMEC Measurement Month webinar discussed key findings from the 2019 Edelman Trust Barometer that included how to measure trust within the Public Relations and Media Intelligence industries. Learn more about how to measure media trust as well as its importance.
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Barcelona Principles
The Barcelona Principles define a framework for focusing on analysis and measurement in order to choose PR metrics to define campaign goals and priorities. Learn more about how they’ve changed throughout the years.
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