What do code-switching, covering and assimilation have in common? They are all ways people change their behavior to fit a particular situation. For clarification, let’s begin with definitions of each: Code-switching is, according to a recent Harvard Business Review article, “adjusting one’s style of speech, appearance, behavior, and expression in ways that will optimize the … Read More
I recently attended an amazing and inspiring webinar from the Museum of Public Relations and the Diversity Action Alliance titled, Black PR History 2021: Ushering in A New Era of History-Makers. Scheduled for 90 minutes, it ran a little over two hours, and I can safely say the viewers probably wanted it to go on … Read More
In my last post, I talked about the importance of adding social listening to your PR stack, and the difference between social media monitoring and listening in preparation for the webinar with our partner, Talkwalker, on February 4. Now that the event is behind us, I’m following-up to recap some key points from it. How … Read More
Photo: https://www.lyncconf.com/” by nodstrum is licensed under CC BY 2.0 As a communicator, you’ve likely heard some variation of “The reason we have two ears and only one mouth is so that we may listen more and talk less.” Listening to your audience couldn’t be more essential for social media as part of your media monitoring plan. What is … Read More
It’s a safe bet that many of you (myself included) have used the expertise or knowledge of an influencer in making a purchase decision in the last year. While there is no consensus on what constitutes an influencer, influencers are generally third-party individuals who use their popularity on platforms such as Instagram, YouTube, Snapchat, Facebook … Read More