Code-Switching in the Workplace: Being Authentic and Building Resilience

February 23, 2021By Tressa RobbinsCareer Advice, Communications, DEI, Ethics, General Information, Industry Events, Productivity, PRSA, PRSSA, Public Relations No Comments

What do code-switching, covering and assimilation have in common? They are all ways people change their behavior to fit a particular situation. For clarification, let’s begin with definitions of each: Code-switching is, according to a recent Harvard Business Review article, “adjusting one’s style of speech, appearance, behavior, and expression in ways that will optimize the … Read More

Black History Month: Honoring the Past, Influencing the Future

February 16, 2021By Craig NoldenBurrelles, Career Advice, Communications, Industry Events, Marketing, Media Industry, Media Outreach, Media Relations, News Coverage, Press Release, PRSA, PRSSA, Public Relations, Social Media No Comments

I recently attended an amazing and inspiring webinar from the Museum of Public Relations and the Diversity Action Alliance titled, Black PR History 2021: Ushering in A New Era of History-Makers. Scheduled for 90 minutes, it ran a little over two hours, and I can safely say the viewers probably wanted it to go on … Read More

5 Steps to Win with Social Listening and Analytics

February 9, 2021By Tressa RobbinsBurrelles, Communications, Crisis Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Relations, News Coverage, Productivity, Public Relations, Social Media, Technology No Comments

In my last post, I talked about the importance of adding social listening to your PR stack, and the difference between social media monitoring and listening in preparation for the webinar with our partner, Talkwalker, on February 4. Now that the event is behind us, I’m following-up to recap some key points from it. How … Read More

Why Adding Social Listening to your PR Tech Stack is Important

January 27, 2021By Tressa RobbinsBurrelles, Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media 1 Comment

Photo:” by nodstrum is licensed under CC BY 2.0 As a communicator, you’ve likely heard some variation of “The reason we have two ears and only one mouth is so that we may listen more and talk less.” Listening to your audience couldn’t be more essential for social media as part of your media monitoring plan. What is … Read More

Influencer trends for 2021 that PR pros should know

January 26, 2021By Craig NoldenBurrelles, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Public Relations, Social Media 2 Comments

It’s a safe bet that many of you (myself included) have used the expertise or knowledge of an influencer in making a purchase decision in the last year. While there is no consensus on what constitutes an influencer, influencers are generally third-party individuals who use their popularity on platforms such as Instagram, YouTube, Snapchat, Facebook … Read More