How the “Decade of the Home” is impacting retailers

September 22, 2020By BurrellesBurrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, Public Relations, Social Media, Technology No Comments

If there’s one thing I’ve noticed during the pandemic, it’s that friends and family alike are seizing on the opportunity to do activities, hobbies and work around the house that they might not otherwise have done pre-COVID-19. And why not? From cleaning out the clutter and re-organizing, to taking on home improvement projects, to playing … Read More

Social Media: Moving Beyond Vanity Metrics

September 15, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Relations, Mobile Media, News Coverage, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

In the COVID era, there’s one thing across the board that we are all doing—attending and participating in virtual events—whereas, in the past, we would have attended in person. This blog post includes key takeaways from a recent PRSA St. Louis (and other Midwest PRSA chapters) professional development webinar. My friend and PRSA colleague, Aurora … Read More

Why Cutting Public Relations Budgets Could Be A Mistake

May 13, 2020By BurrellesAdvertising/Marketing, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Public Relations No Comments

As businesses navigate the economic downturn and the fallout of the COVID-19 pandemic, budgets are shrinking and executives are looking to cut operating costs wherever they can. Tens of millions of people around the world are out of work, and business leaders are confronting hard questions about which costs continue to make sense during this … Read More

Industry Trends, Renewed Confidence, Partnerships: PR News’ Media Relations Conference Recap

January 7, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Content Marketing, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Mobile Media, Public Relations 1 Comment

Burrelles, Talkwalker and TVEyes host event during PR News Media Relations Conference with an insightful speech from Sara Fischer of Axios.  … Read More