Is work-from-home here to stay? Where we’ve been, where we’re going…

October 27, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 1 Comment

When most businesses closed their offices back in March and sent those employees who could work-from-home to do so, we had no idea how long it would last. But 8 months later as the impact of COVID-19 rages on, there are questions about how, when (and if) to get employees back to the office. Thankfully … Read More

Mental Wellbeing in PR and Communications

October 20, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

Source: Pixabay/TotalShape You may be seeing scores of social media posts and news stories about mental health—in the public relations and communications industry, in the journalism industry, in general, and especially in the workplace. It seems I have noticed more of those kinds of stories lately, primarily related to the pandemic and lockdowns, but most … Read More

The Evolution of PR & Marketing

October 14, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 1 Comment

I had the pleasure of attending a webinar last week titled “The Anti-Debate: How the PR/Marketing Partnership Should Evolve in 2021.” It was a good reminder about how PR and Marketing really can and should work together, and how each discipline needs to learn from the other to deliver the best business results. The webinar … Read More

The show must go on, even during a pandemic

October 6, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Mobile Media, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

As we’ve all noticed (and probably experienced), the COVID-19 pandemic has wreaked havoc on almost every industry. From travel & leisure to auto sales to commercial real estate and everything in between, virtually all business has been impacted in one way or another. One of my favorites, the entertainment industry, is no exception. How these … Read More

Ethics in PR Matters—Especially Now

September 29, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 2 Comments

Trust and ethics go hand-in-glove, and in today’s disrupted environment, they aren’t just important; they are crucial. So what exactly is “ethics”? The Merriam-Webster dictionary states, ethics plural in form but singular or plural in construction: the discipline dealing with what is good and bad and with moral duty and obligation. A set of moral principles: a … Read More