Code-Switching in the Workplace: Being Authentic and Building Resilience

February 23, 2021By Tressa RobbinsCareer Advice, Communications, DEI, Ethics, General Information, Industry Events, Productivity, PRSA, PRSSA, Public Relations No Comments

What do code-switching, covering and assimilation have in common? They are all ways people change their behavior to fit a particular situation. For clarification, let’s begin with definitions of each: Code-switching is, according to a recent Harvard Business Review article, “adjusting one’s style of speech, appearance, behavior, and expression in ways that will optimize the … Read More

The importance of digital transformation in the wake of COVID-19

January 12, 2021By Craig NoldenBurrelles, Communications, Crisis Communications, General Information, Industry Events, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media, Technology No Comments

As the global pandemic unfortunately endures in the United States beyond a challenging 2020, the ramifications continue for businesses, employees, consumers and the economy. One facet I’d like to focus on is the digital transformation that has accelerated during the pandemic and how it will likely impact us well into the future. Digital transformation is … Read More

How to Successfully Navigate COVID-19 Vaccine Communications

January 5, 2021By Tressa RobbinsBurrelles, Communications, Crisis Communications, General Information, Industry Events, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media, Technology 1 Comment

image by Arek Socha from Pixabay The Institute for Public Relations (IPR) recently published “A Communicator’s Guide to COVID-19 Vaccines.” For this 44-page guide, they reviewed more than 100 research studies to develop the guide, which outlines the research, theories, and models along with 17 recommended-driven findings for companies and organizations to use when communicating about … Read More

Is work-from-home here to stay? Where we’ve been, where we’re going…

October 27, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 4 Comments

When most businesses closed their offices back in March and sent those employees who could work-from-home to do so, we had no idea how long it would last. But 8 months later as the impact of COVID-19 rages on, there are questions about how, when (and if) to get employees back to the office. Thankfully … Read More

Mental Wellbeing in PR and Communications

October 20, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 1 Comment

Source: Pixabay/TotalShape You may be seeing scores of social media posts and news stories about mental health—in the public relations and communications industry, in the journalism industry, in general, and especially in the workplace. It seems I have noticed more of those kinds of stories lately, primarily related to the pandemic and lockdowns, but most … Read More