5 Steps to Win with Social Listening and Analytics

February 9, 2021By Tressa RobbinsBurrelles, Communications, Crisis Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Relations, News Coverage, Productivity, Public Relations, Social Media, Technology No Comments

In my last post, I talked about the importance of adding social listening to your PR stack, and the difference between social media monitoring and listening in preparation for the webinar with our partner, Talkwalker, on February 4. Now that the event is behind us, I’m following-up to recap some key points from it. How … Read More

Why Adding Social Listening to your PR Tech Stack is Important

January 27, 2021By Tressa RobbinsBurrelles, Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media 1 Comment

Photo: https://www.lyncconf.com/” by nodstrum is licensed under CC BY 2.0 As a communicator, you’ve likely heard some variation of “The reason we have two ears and only one mouth is so that we may listen more and talk less.” Listening to your audience couldn’t be more essential for social media as part of your media monitoring plan. What is … Read More

Influencer trends for 2021 that PR pros should know

January 26, 2021By Craig NoldenBurrelles, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Public Relations, Social Media 2 Comments

It’s a safe bet that many of you (myself included) have used the expertise or knowledge of an influencer in making a purchase decision in the last year. While there is no consensus on what constitutes an influencer, influencers are generally third-party individuals who use their popularity on platforms such as Instagram, YouTube, Snapchat, Facebook … Read More

Media Pitching Best Practices

January 19, 2021By Tressa RobbinsBurrelles, Communications, Media Monitoring, Media Pitch, Media Relations, News Coverage, Press Release, Public Relations No Comments

You’re probably thinking, “of course I know how to pitch the media,” but do you? Really? Long gone are the days of plugging in some criteria, pulling a media list from a media directory service, and then blasting out a news release to hundreds (or thousands) of media contacts. This outdated tactic is often referred … Read More

The importance of digital transformation in the wake of COVID-19

January 12, 2021By Craig NoldenBurrelles, Communications, Crisis Communications, General Information, Industry Events, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media, Technology No Comments

As the global pandemic unfortunately endures in the United States beyond a challenging 2020, the ramifications continue for businesses, employees, consumers and the economy. One facet I’d like to focus on is the digital transformation that has accelerated during the pandemic and how it will likely impact us well into the future. Digital transformation is … Read More