Healthcare PR pros & the ever-changing response to COVID-19

November 24, 2020By Craig NoldenCommunications, Marketing, Media Industry, Media Monitoring, Media Outreach, Media Relations, Public Relations, Social Media No Comments

The coronavirus has been a challenge for the PR industry from day one. Still, for those on the healthcare side of communications, the pandemic has forced unique obstacles upon them as their frontline co-workers battled this worldwide threat. Even the most prepared organizations and departments were tested by the enormity of this once-in-a-century medical crisis. … Read More

SEO & PR; working hand-in-hand in the digital landscape

November 18, 2020By Craig NoldenAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations No Comments

This post is part of our AMEC Measurement Month (#AMECMM) series. I recently watched a webinar titled “Digital PR, SEO and the AMEC Framework” produced by PR Agency One and AMEC. It touched on many topics, including helping digital public relations and search engine optimization specialists track what really matters beyond “the link” to ensure … Read More

Google Data Studio as an Integrated PR Measurement Platform

November 17, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology 1 Comment

This post is part of our AMEC Measurement Month (#AMECMM) series. As we mentioned previously, November is designated as ‘Measurement Month’ by the International Association for the Measurement and Evaluation of Communications (AMEC). And, as an AMEC member, Burrelles supports the AMEC global education program. This past week, I attended an AMEC webinar on using … Read More

Data Without Context is Meaningless in Communications and PR Measurement

November 16, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology No Comments

Without a determinant understanding of what you are measuring, data can’t be used in a meaningful way. However, when you add context by describing precisely what you’re measuring and why—only then can it be useful for interpreting specific things. In other words, without context and meaning, data is simply meaningless vanity metrics embedded in pretty charts. … Read More

Communications Measurement Matters More Now Than Ever

November 10, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations 1 Comment

First, a little history: The International Association for the Measurement and Evaluation of Communications (AMEC) began 25 years ago as the Association of Media Evaluation Companies. Back then, in 1996, the organization was founded with only seven members. Since then, AMEC has grown into the global media measurement association that we know today—”the world’s largest … Read More