Category

Media Outreach
In public relations, we are often trying to convince an audience to support your position, promote or back an idea, buy a product or service, perpetuate brand loyalty, or recognize achievements of some kind. In recent years we’ve seen the rise of companies and organizations creating and self-publishing their content, and that remains increasingly important....
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While you may be fatigued by the never-ending coronavirus news coverage, the media must continue to report the news. Understandably, some industries and activities have slowed down during the crisis. An interesting and contrasting discovery is that media distribution and consumption have ramped up, according to a recent special report from our partner, Agility. After...
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The COVID-19 pandemic is developing a new normal. Many organizations have shifted to a work-from-home model and struggling to navigate other challenges while operating with a “business as usual” mindset. At the same time, businesses are confronting revenue cuts, customer attrition, and difficult decisions about their payroll or operating budgets. When in “crisis mode”, media...
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Building Solid Foundation for Lasting Success
As businesses navigate the economic downturn and the fallout of the COVID-19 pandemic, budgets are shrinking and executives are looking to cut operating costs wherever they can. Tens of millions of people around the world are out of work, and business leaders are confronting hard questions about which costs continue to make sense during this...
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