As we’ve all noticed (and probably experienced), the COVID-19 pandemic has wreaked havoc on almost every industry. From travel & leisure to auto sales to commercial real estate and everything in between, virtually all business has been impacted in one way or another. One of my favorites, the entertainment industry, is no exception. How these … Read More
The Barcelona Principles provide a best-practice guideline to measure how well PR efforts are working. They help connect PR to real business results and evaluate the success of reaching specific targeted goals. In other words, these public relations principles shift the focus from your output to the outcome – not what you’re doing, but the … Read More
Travel and hospitality are two of the industries that have been hit hardest by the coronavirus. With continued uncertainty surrounding the pandemic and constantly changing data varying state by state and county by county, Americans are asking themselves when is it safe to travel? Do I book a vacation now or wait? Should I rent … Read More
“Trust inequality at an all-time high,” read the PR Daily headline earlier this year as it reported on the 2020 Edelman Trust Barometer—and that was before. Before the COVID-19 pandemic. Before the racial injustice and inequity protests. Before U.S. election-mania. Whether a crisis is of your own doing or happenstance, a crisis is a … Read More
In public relations, we are often trying to convince an audience to support your position, promote or back an idea, buy a product or service, perpetuate brand loyalty, or recognize achievements of some kind. In recent years we’ve seen the rise of companies and organizations creating and self-publishing their content, and that remains increasingly important. … Read More