Media Pitching Best Practices

January 19, 2021By Tressa RobbinsBurrelles, Communications, Media Monitoring, Media Pitch, Media Relations, News Coverage, Press Release, Public Relations No Comments

You’re probably thinking, “of course I know how to pitch the media,” but do you? Really? Long gone are the days of plugging in some criteria, pulling a media list from a media directory service, and then blasting out a news release to hundreds (or thousands) of media contacts. This outdated tactic is often referred … Read More

Why Podcasting has survived (and thrived) during COVID-19

December 17, 2020By Craig NoldenBurrelles, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Public Relations, Social Media 1 Comment

Podcasting was trending upward even before the pandemic hit. For a little perspective, back in March when the coronavirus first upended American business, people stopped commuting and going to the gym. Even podcasting took a big hit. In fact, downloads declined about 10%. Fortunately, that slide turned out to be short-lived. While people still aren’t commuting, … Read More

Healthcare PR pros & the ever-changing response to COVID-19

November 24, 2020By Craig NoldenCommunications, Marketing, Media Industry, Media Monitoring, Media Outreach, Media Relations, Public Relations, Social Media No Comments

The coronavirus has been a challenge for the PR industry from day one. Still, for those on the healthcare side of communications, the pandemic has forced unique obstacles upon them as their frontline co-workers battled this worldwide threat. Even the most prepared organizations and departments were tested by the enormity of this once-in-a-century medical crisis. … Read More

Is work-from-home here to stay? Where we’ve been, where we’re going…

October 27, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 2 Comments

When most businesses closed their offices back in March and sent those employees who could work-from-home to do so, we had no idea how long it would last. But 8 months later as the impact of COVID-19 rages on, there are questions about how, when (and if) to get employees back to the office. Thankfully … Read More

Mental Wellbeing in PR and Communications

October 20, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 2 Comments

Source: Pixabay/TotalShape You may be seeing scores of social media posts and news stories about mental health—in the public relations and communications industry, in the journalism industry, in general, and especially in the workplace. It seems I have noticed more of those kinds of stories lately, primarily related to the pandemic and lockdowns, but most … Read More