You’re probably thinking, “of course I know how to pitch the media,” but do you? Really? Long gone are the days of plugging in some criteria, pulling a media list from a media directory service, and then blasting out a news release to hundreds (or thousands) of media contacts. This outdated tactic is often referred … Read More
As the global pandemic unfortunately endures in the United States beyond a challenging 2020, the ramifications continue for businesses, employees, consumers and the economy. One facet I’d like to focus on is the digital transformation that has accelerated during the pandemic and how it will likely impact us well into the future. Digital transformation is … Read More
image by Arek Socha from Pixabay The Institute for Public Relations (IPR) recently published “A Communicator’s Guide to COVID-19 Vaccines.” For this 44-page guide, they reviewed more than 100 research studies to develop the guide, which outlines the research, theories, and models along with 17 recommended-driven findings for companies and organizations to use when communicating about … Read More
Podcasting was trending upward even before the pandemic hit. For a little perspective, back in March when the coronavirus first upended American business, people stopped commuting and going to the gym. Even podcasting took a big hit. In fact, downloads declined about 10%. Fortunately, that slide turned out to be short-lived. While people still aren’t commuting, … Read More
When most businesses closed their offices back in March and sent those employees who could work-from-home to do so, we had no idea how long it would last. But 8 months later as the impact of COVID-19 rages on, there are questions about how, when (and if) to get employees back to the office. Thankfully … Read More