Category

News Coverage
In public relations, we are often trying to convince an audience to support your position, promote or back an idea, buy a product or service, perpetuate brand loyalty, or recognize achievements of some kind. In recent years we’ve seen the rise of companies and organizations creating and self-publishing their content, and that remains increasingly important....
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While you may be fatigued by the never-ending coronavirus news coverage, the media must continue to report the news. Understandably, some industries and activities have slowed down during the crisis. An interesting and contrasting discovery is that media distribution and consumption have ramped up, according to a recent special report from our partner, Agility. After...
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