As the global pandemic unfortunately endures in the United States beyond a challenging 2020, the ramifications continue for businesses, employees, consumers and the economy. One facet I’d like to focus on is the digital transformation that has accelerated during the pandemic and how it will likely impact us well into the future. Digital transformation is … Read More
image by Arek Socha from Pixabay The Institute for Public Relations (IPR) recently published “A Communicator’s Guide to COVID-19 Vaccines.” For this 44-page guide, they reviewed more than 100 research studies to develop the guide, which outlines the research, theories, and models along with 17 recommended-driven findings for companies and organizations to use when communicating about … Read More
Burrelles recently sponsored a free webinar as part of AMEC Measurement Month. Titled “Data Without Context Is Meaningless,” it covered a range of topics relevant to anyone interested in getting the most out of their measurement efforts. (link to playback here). Our guest presenter was the North American AMEC Chair, and Senior Vice President of Analytics at … Read More
This post is part of our AMEC Measurement Month (#AMECMM) series. As we mentioned previously, November is designated as ‘Measurement Month’ by the International Association for the Measurement and Evaluation of Communications (AMEC). And, as an AMEC member, Burrelles supports the AMEC global education program. This past week, I attended an AMEC webinar on using … Read More
Without a determinant understanding of what you are measuring, data can’t be used in a meaningful way. However, when you add context by describing precisely what you’re measuring and why—only then can it be useful for interpreting specific things. In other words, without context and meaning, data is simply meaningless vanity metrics embedded in pretty charts. … Read More