Scales of justice icon - copyright scales
This blog post takes an in-depth look at the complexities that surround copyright in the digital world we live in today. Read the full blog post to learn more.
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amec framework
Marianne Eismann, PR News Measurement Hall of Famer, recently led a AMECMM webinar discussing how the emphasis on multi-channel marketing blurs the lines between paid, earned, shared and owned information systems. To learn more, read the full blog post now.
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Quote by Paul Polman - "What gets measured gets treasured."
AMEC North American Co-chair Jeni Lee Chapman was joined by Aron Galonsky, Managing Director of Hotspex US, during a webinar series to talk about bridging the communications gap between PR/communications and marketing, specifically when it comes to ROI. Read the full blog post now.
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AMEC Text and Image PR Power Punch
As more social networks add image recognition to their toolkits, we ask if this is a new trend in measurement or have we seen it before? Read this post to learn more through this weeks AMEC measurement webinar.
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amec measurement framework
This weeks webinar is joined by guest experts Richard Bagnall and Giles Peddy, moderated by Johna Burke to provide insights on how to use the new AMEC Measurement Framework. Read the full post and learn more.
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