Healthcare PR pros & the ever-changing response to COVID-19

November 24, 2020By Craig NoldenCommunications, Marketing, Media Industry, Media Monitoring, Media Outreach, Media Relations, Public Relations, Social Media No Comments

The coronavirus has been a challenge for the PR industry from day one. Still, for those on the healthcare side of communications, the pandemic has forced unique obstacles upon them as their frontline co-workers battled this worldwide threat. Even the most prepared organizations and departments were tested by the enormity of this once-in-a-century medical crisis. … Read More

SEO & PR; working hand-in-hand in the digital landscape

November 18, 2020By Craig NoldenAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations No Comments

This post is part of our AMEC Measurement Month (#AMECMM) series. I recently watched a webinar titled “Digital PR, SEO and the AMEC Framework” produced by PR Agency One and AMEC. It touched on many topics, including helping digital public relations and search engine optimization specialists track what really matters beyond “the link” to ensure … Read More

Google Data Studio as an Integrated PR Measurement Platform

November 17, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology No Comments

This post is part of our AMEC Measurement Month (#AMECMM) series. As we mentioned previously, November is designated as ‘Measurement Month’ by the International Association for the Measurement and Evaluation of Communications (AMEC). And, as an AMEC member, Burrelles supports the AMEC global education program. This past week, I attended an AMEC webinar on using … Read More

Data Without Context is Meaningless in Communications and PR Measurement

November 16, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology No Comments

Without a determinant understanding of what you are measuring, data can’t be used in a meaningful way. However, when you add context by describing precisely what you’re measuring and why—only then can it be useful for interpreting specific things. In other words, without context and meaning, data is simply meaningless vanity metrics embedded in pretty charts. … Read More

Communications Measurement Matters More Now Than Ever

November 10, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations 1 Comment

First, a little history: The International Association for the Measurement and Evaluation of Communications (AMEC) began 25 years ago as the Association of Media Evaluation Companies. Back then, in 1996, the organization was founded with only seven members. Since then, AMEC has grown into the global media measurement association that we know today—”the world’s largest … Read More

Is work-from-home here to stay? Where we’ve been, where we’re going…

October 27, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 1 Comment

When most businesses closed their offices back in March and sent those employees who could work-from-home to do so, we had no idea how long it would last. But 8 months later as the impact of COVID-19 rages on, there are questions about how, when (and if) to get employees back to the office. Thankfully … Read More

Mental Wellbeing in PR and Communications

October 20, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

Source: Pixabay/TotalShape You may be seeing scores of social media posts and news stories about mental health—in the public relations and communications industry, in the journalism industry, in general, and especially in the workplace. It seems I have noticed more of those kinds of stories lately, primarily related to the pandemic and lockdowns, but most … Read More

The Evolution of PR & Marketing

October 14, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 1 Comment

I had the pleasure of attending a webinar last week titled “The Anti-Debate: How the PR/Marketing Partnership Should Evolve in 2021.” It was a good reminder about how PR and Marketing really can and should work together, and how each discipline needs to learn from the other to deliver the best business results. The webinar … Read More

The show must go on, even during a pandemic

October 6, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Mobile Media, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

As we’ve all noticed (and probably experienced), the COVID-19 pandemic has wreaked havoc on almost every industry. From travel & leisure to auto sales to commercial real estate and everything in between, virtually all business has been impacted in one way or another. One of my favorites, the entertainment industry, is no exception. How these … Read More

Ethics in PR Matters—Especially Now

September 29, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 2 Comments

Trust and ethics go hand-in-glove, and in today’s disrupted environment, they aren’t just important; they are crucial. So what exactly is “ethics”? The Merriam-Webster dictionary states, ethics plural in form but singular or plural in construction: the discipline dealing with what is good and bad and with moral duty and obligation. A set of moral principles: a … Read More