Influencer trends for 2021 that PR pros should know

January 26, 2021By Craig NoldenBurrelles, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Public Relations, Social Media No Comments

It’s a safe bet that many of you (myself included) have used the expertise or knowledge of an influencer in making a purchase decision in the last year. While there is no consensus on what constitutes an influencer, influencers are generally third-party individuals who use their popularity on platforms such as Instagram, YouTube, Snapchat, Facebook … Read More

Media Pitching Best Practices

January 19, 2021By Tressa RobbinsBurrelles, Communications, Media Monitoring, Media Pitch, Media Relations, News Coverage, Press Release, Public Relations No Comments

You’re probably thinking, “of course I know how to pitch the media,” but do you? Really? Long gone are the days of plugging in some criteria, pulling a media list from a media directory service, and then blasting out a news release to hundreds (or thousands) of media contacts. This outdated tactic is often referred … Read More

The importance of digital transformation in the wake of COVID-19

January 12, 2021By Craig NoldenBurrelles, Communications, Crisis Communications, General Information, Industry Events, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media, Technology No Comments

As the global pandemic unfortunately endures in the United States beyond a challenging 2020, the ramifications continue for businesses, employees, consumers and the economy. One facet I’d like to focus on is the digital transformation that has accelerated during the pandemic and how it will likely impact us well into the future. Digital transformation is … Read More

How to Successfully Navigate COVID-19 Vaccine Communications

January 5, 2021By Tressa RobbinsBurrelles, Communications, Crisis Communications, General Information, Industry Events, Media Measurement, Media Monitoring, Mobile Media, News Coverage, Public Relations, Social Media, Technology No Comments

image by Arek Socha from Pixabay The Institute for Public Relations (IPR) recently published “A Communicator’s Guide to COVID-19 Vaccines.” For this 44-page guide, they reviewed more than 100 research studies to develop the guide, which outlines the research, theories, and models along with 17 recommended-driven findings for companies and organizations to use when communicating about … Read More

Why Podcasting has survived (and thrived) during COVID-19

December 17, 2020By Craig NoldenBurrelles, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Public Relations, Social Media 1 Comment

Podcasting was trending upward even before the pandemic hit. For a little perspective, back in March when the coronavirus first upended American business, people stopped commuting and going to the gym. Even podcasting took a big hit. In fact, downloads declined about 10%. Fortunately, that slide turned out to be short-lived. While people still aren’t commuting, … Read More

Webinar Recap: Data Without Context Is Meaningless in Communications and PR Measurement

December 2, 2020By Craig NoldenAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology No Comments

Burrelles recently sponsored a free webinar as part of AMEC Measurement Month. Titled “Data Without Context Is Meaningless,” it covered a range of topics relevant to anyone interested in getting the most out of their measurement efforts. (link to playback here). Our guest presenter was the North American AMEC Chair, and Senior Vice President of Analytics at … Read More

Healthcare PR pros & the ever-changing response to COVID-19

November 24, 2020By Craig NoldenCommunications, Marketing, Media Industry, Media Monitoring, Media Outreach, Media Relations, Public Relations, Social Media No Comments

The coronavirus has been a challenge for the PR industry from day one. Still, for those on the healthcare side of communications, the pandemic has forced unique obstacles upon them as their frontline co-workers battled this worldwide threat. Even the most prepared organizations and departments were tested by the enormity of this once-in-a-century medical crisis. … Read More

SEO & PR; working hand-in-hand in the digital landscape

November 18, 2020By Craig NoldenAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations No Comments

This post is part of our AMEC Measurement Month (#AMECMM) series. I recently watched a webinar titled “Digital PR, SEO and the AMEC Framework” produced by PR Agency One and AMEC. It touched on many topics, including helping digital public relations and search engine optimization specialists track what really matters beyond “the link” to ensure … Read More

Google Data Studio as an Integrated PR Measurement Platform

November 17, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology 1 Comment

This post is part of our AMEC Measurement Month (#AMECMM) series. As we mentioned previously, November is designated as ‘Measurement Month’ by the International Association for the Measurement and Evaluation of Communications (AMEC). And, as an AMEC member, Burrelles supports the AMEC global education program. This past week, I attended an AMEC webinar on using … Read More

Data Without Context is Meaningless in Communications and PR Measurement

November 16, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations, Technology No Comments

Without a determinant understanding of what you are measuring, data can’t be used in a meaningful way. However, when you add context by describing precisely what you’re measuring and why—only then can it be useful for interpreting specific things. In other words, without context and meaning, data is simply meaningless vanity metrics embedded in pretty charts. … Read More