Communications Measurement Matters More Now Than Ever

November 10, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media Monitoring, Public Relations 2 Comments

First, a little history: The International Association for the Measurement and Evaluation of Communications (AMEC) began 25 years ago as the Association of Media Evaluation Companies. Back then, in 1996, the organization was founded with only seven members. Since then, AMEC has grown into the global media measurement association that we know today—”the world’s largest … Read More

Is work-from-home here to stay? Where we’ve been, where we’re going…

October 27, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 3 Comments

When most businesses closed their offices back in March and sent those employees who could work-from-home to do so, we had no idea how long it would last. But 8 months later as the impact of COVID-19 rages on, there are questions about how, when (and if) to get employees back to the office. Thankfully … Read More

Mental Wellbeing in PR and Communications

October 20, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 2 Comments

Source: Pixabay/TotalShape You may be seeing scores of social media posts and news stories about mental health—in the public relations and communications industry, in the journalism industry, in general, and especially in the workplace. It seems I have noticed more of those kinds of stories lately, primarily related to the pandemic and lockdowns, but most … Read More

The Evolution of PR & Marketing

October 14, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 1 Comment

I had the pleasure of attending a webinar last week titled “The Anti-Debate: How the PR/Marketing Partnership Should Evolve in 2021.” It was a good reminder about how PR and Marketing really can and should work together, and how each discipline needs to learn from the other to deliver the best business results. The webinar … Read More

The show must go on, even during a pandemic

October 6, 2020By Craig NoldenAMEC, Burrelles, Communications, Content Marketing, General Information, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Mobile Media, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

As we’ve all noticed (and probably experienced), the COVID-19 pandemic has wreaked havoc on almost every industry. From travel & leisure to auto sales to commercial real estate and everything in between, virtually all business has been impacted in one way or another. One of my favorites, the entertainment industry, is no exception. How these … Read More

Ethics in PR Matters—Especially Now

September 29, 2020By Tressa RobbinsAMEC, Burrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, PRSA, PRSSA, Public Relations, Social Media, Technology 4 Comments

Trust and ethics go hand-in-glove, and in today’s disrupted environment, they aren’t just important; they are crucial. So what exactly is “ethics”? The Merriam-Webster dictionary states, ethics plural in form but singular or plural in construction: the discipline dealing with what is good and bad and with moral duty and obligation. A set of moral principles: a … Read More

How the “Decade of the Home” is impacting retailers

September 22, 2020By Craig NoldenBurrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, Public Relations, Social Media, Technology No Comments

If there’s one thing I’ve noticed during the pandemic, it’s that friends and family alike are seizing on the opportunity to do activities, hobbies and work around the house that they might not otherwise have done pre-COVID-19. And why not? From cleaning out the clutter and re-organizing, to taking on home improvement projects, to playing … Read More

Social Media: Moving Beyond Vanity Metrics

September 15, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Relations, Mobile Media, News Coverage, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

In the COVID era, there’s one thing across the board that we are all doing—attending and participating in virtual events—whereas, in the past, we would have attended in person. This blog post includes key takeaways from a recent PRSA St. Louis (and other Midwest PRSA chapters) professional development webinar. My friend and PRSA colleague, Aurora … Read More

PR Measurement Continues to Evolve: Barcelona Principles 3.0

August 12, 2020By Tressa RobbinsBarcelona Principles, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Social Media, Technology 8 Comments

The Barcelona Principles provide a best-practice guideline to measure how well PR efforts are working. They help connect PR to real business results and evaluate the success of reaching specific targeted goals. In other words, these public relations principles shift the focus from your output to the outcome – not what you’re doing, but the … Read More

The ever-changing views on travel & hospitality in the age of Covid-19

July 27, 2020By Craig NoldenAdvertising/Marketing, Burrelles, Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, News Coverage, Press Release, Public Relations, Social Media, Technology No Comments

Travel and hospitality are two of the industries that have been hit hardest by the coronavirus. With continued uncertainty surrounding the pandemic and constantly changing data varying state by state and county by county, Americans are asking themselves when is it safe to travel? Do I book a vacation now or wait?  Should I rent … Read More