Fresh Ideas

PR Measurement week of 2016 was kicked off with a twitter-chat followed by a webinar on setting measurable objectives. Learn more about measurable objectives and how this enhances PR value in this blog post.
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PR measure chat
In the third annual AMEC measurement week, we explored the measurement-related virtual events included this week. Learn more about the events and key takeaways from the week in this blog post.
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stop sign - stop raising awareness blog post
In this post, guest blogger and university PR instructor Debra Bethard-Caplick discusses why the act of “raising awareness” is not as beneficial as it seems. It is more of what you do with that awareness that matters to the organization. Read the full blog post to learn more.
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leaving your first job
Recent college graduate and guest blogger shares her advice for “breaking up with your first job”. Includes tips on what to do in your first job to help you prepare for your next job. Read the full post to learn more.
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social media secret
In this blog post, guest blogger and freelance social media consultant Brad Wester shares his confession that “The power of social media is a myth”. Learn more from Brads insights in the full blog post.
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