Press Releases

FEATURED RELEASE
May 2020
April 2020
February 2020
January 2020
December 2019
November 2019
October 2019

Burrelles Partners with Agility PR Solutions to Enhance Media Monitoring and Communications Offerings

FLORHAM PARK, NJ–(February 25, 2020)–Following its recent launch of new, enhanced digital products, media data intelligence firm Burrelles announced a partnership with Agility PR Solutions. The partnership, which forms the next step in Burrelles’ ongoing corporate strategy to deepen its client offerings by partnering with industry leaders in critical niches, will enable the company to seamlessly integrate the Agility PR Solutions database and social listening tools into its online portal.

Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. It underwent a recent rebrand to better reflect its digital approach to media data and its high-tech product portfolio.

“As we continue executing on our corporate strategy in cementing partnerships that enable Burrelles to offer ever-expanding depth of insight and detail of service level to our clients, incorporating Agility into our portfolio is a truly exciting next step,” said Chaz Waggoner, CEO of Burrelles. “We share the common values of technological innovation while preserving the differentiating factor of human insight, and we look forward to mutual success as we build on human capital and pursue excellence in media insights.”

“At Agility PR Solutions, we take great pride in helping communications professionals tell the stories that matter using quality data and insights that lead to smarter, more effective strategy,” said Martin Lyster, CEO of Agility PR Solutions. “We’re delighted to partner with another trusted industry leader like Burrelles to help their clients do the same.”

Other services that will be available via the Burrelles portal include its social media engagement tool, which help communicators track social media mentions of journalists as well as influencer and topic streams.

About Burrelles

Founded in 1888, Burrelles is one of the most trusted and credible partners in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ new technologies and expanded product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 130 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation. For more information, visit https://burrelles.com/.

About Agility PR Solutions

Agility PR Solutions, a subsidiary of INNODATA INC. (NASDAQ: INOD), provides powerful yet intuitive media outreach, monitoring, and measurement solutions for tomorrow’s communicators. Since 2003, clients have trusted Agility’s tools and services to help them discover and connect with media influencers, amplify messages, monitor coverage, and measure the impact of their public relations efforts. Whether helping you do it yourself or working as an extension of your team, Agility’s patented monitoring technology and team of media analysts can help you glean the insights that will help your organization flourish. Learn more at www.agilitypr.com.

FLORHAM PARK, NJ–(May 6, 2020)–Media data intelligence firm Burrelles announced the promotion of Cathy Del Colle to president. Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. Del Colle, the company’s first female president, most recently served as chief customer officer. In her new role, Del Colle will lead the firm’s operations and corporate strategy as Burrelles continues its rapid expansion of offerings by partnering with companies in critical niches to cultivate an industry-leading technology ecosystem of enhanced media monitoring and media intelligence tools.

“We congratulate Cathy on her promotion to president of Burrelles,” said Robert C. Waggoner, chairman of the board. “It was a well-deserved recognition of the impact of her 33 years of leadership at this firm, as well as a natural next step in the rebranding and relaunch plan we kicked off in 2019. As Cathy steps into the role, we’re confident that her leadership, in-depth knowledge of our clients’ needs, and familiarity with the modern media landscape will prove critical assets in advancing Burrelles into our next chapter.”

“Taking the helm at such a pivotal point in not only Burrelles’ evolution as we carry out our corporate relaunch, but during a time of unprecedented uncertainty around the world, is a humbling experience and the professional challenge of a lifetime,” said Del Colle. “I look forward to helping shape the future of Burrelles with our loyal and talented team, making Burrelles the media monitoring industry standard, ensuring our 132-year legacy continues stronger than ever.”

Del Colle joined the firm in 1987 as a sales associate and quickly rose through the ranks, being promoted to regional sales manager for the Washington, D.C., area within the year. She has held positions including vice president of client services and executive vice president. In 2015, Del Colle was promoted to the role of chief customer officer and began spearheading the firm’s customer relations efforts.

She has long been an advocate for women in the communications field and served on the board of the Washington Women in Public Relations as membership coordinator. Del Colle later went on to serve the organization as president. She remains an honorary member.

Editor’s Note: A headshot of Cathy Del Colle is attached.

Interviews are available upon request.

Burrelles Chief Customer Officer

About Burrelles
Founded in 1888, Burrelles is one of the most trusted and credible partners in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ new technologies and expanded product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive suite includes media monitoring, communication tools, and in-depth customized reporting. With unparalleled expertise and industry insights drawn from 132 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation. For more information, visit https://burrelles.com/.

FLORHAM PARK, NJ–(April 23, 2020)–Media data intelligence firm Burrelles announced a strategic partnership with social media listening and analytics company Awario, the latest in a rapid series of partnerships with industry leaders that have deepened Burrelles’ client offerings and allowed the firm to seamlessly integrate new tools into its existing platform.

“As we continue to provide first-in-class media monitoring and data intelligence services to our clients, we are also identifying opportunities to amplify the value of our platform,” said Cathy Del Colle, president at Burrelles. “Awario’s offerings fill a critical niche for public relations and marketing practitioners who want scalability for a variety of client needs, and this partnership is a positive move towards our goal to become a one-stop media intelligence shop for our clients.”

Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. Awario, launched in 2015, empowers its clients with a robust suite of social media listening tools, analytics, and competitive intelligence, crawling through more than 13 billion websites to deliver 37 million mentions daily. The partnership will provide Burrelles clients access to Awario’s toolkit via Burrelles’ platform and will significantly advance the firm’s efforts to provide differentiated and scaled pricing models for its service offerings.

“We are excited to form a partnership with Burrelles – a company with 132 years’ history of excellence in media monitoring,” said Aleh Barysevich, founder of Awario. “We are convinced that by combining Awario’s social listening capabilities with Burrelles’ media monitoring service, we’ll be able to deliver a one-of-a-kind solution for customers in terms of depth of coverage and analytics.”

About Burrelles
Founded in 1888, Burrelles is one of the most trusted and credible partners in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ new technologies and expanded product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 132 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation. For more information, visit https://burrelles.com/.

About Awario
Launched in 2015, Awario is a social listening tool that gives brands access to data that matters to their business: insights on their customers, market, and competitors. Its mission is to make social listening, social media analytics, and competitive intelligence affordable for businesses of any size, and the firm seeks to empower their clients to make decisions based on data about their market and customers. Its signature toolkit combines non-stop social media and web monitoring services with a suite of powerful analytics tools, including reach and sentiment analysis. In addition, Awario’s scalable pricing model ensures that both small and large businesses alike have the tools they need to understand both the media and their customer base. For more information, visit https://awario.com/.

FLORHAM PARK, N.J.–(February 6, 2020)–As part of media data intelligence firm Burrelles’ launch of an expanded suite of new, technologically advanced digital products, it announced the launch of its AM Headline Briefing report. The daily report, now accessed by tens of thousands of communicators each day, uses Burrelles’ proprietary technology to analyze data from the top 25 domestic print publications and provides insights into the day’s headlines and overall newsflow trends.

The AM Headline Briefing report is a daily email rundown of the top newspapers front-page headlines that presents the most important news stories being reported in the United States, analyzed according to subject matter and geography. Each item is human-verified for maximum relevance and includes the publishing date, outlet name, and author. The report enables communicators to review a snapshot of media trends, news priorities, and reporter activity. For more information, visit https://burrelles.com/what-we-do/am-briefing/.

Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services.

“The launch of the AM Headline Briefing product is indicative of our focus on providing actionable insights into media data,” said Chaz Waggoner, CEO of Burrelles. “We’re excited to introduce the report as part of our growing portfolio of products that help agencies and brands develop smarter communications strategies.”

About Burrelles

Founded in 1888, Burrelles is one of the most trusted and credible partner in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ technologies and product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive software suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 130 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation. For more information, visit https://burrelles.com/.

FLORHAM PARK, N.J.–(January 23, 2020)–As media data intelligence firm Burrelles continues an aggressive repositioning within the marketplace following a rebrand and launch of new, technologically advanced digital products, it announced a partnership with broadcast intelligence firm TVEyes. The partnership is the latest in a series of strategic moves by Burrelles to expand and enhance the value of its portfolio to meet changing market demand.

The partnership will enable Burrelles to create a single fast, intuitive global platform with comprehensive monitoring and evaluation of media content from more than 150 countries and territories. The TVEyes platform couples artificial intelligence with industry leading video search technology to identify and quantify relevant coverage and brand presence across TV, radio and podcast sources. This allows access to credible, valuable insights into brand activity and industry news trends.

Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. TVEyes was founded in 1999 and its platform combines language-specific automated speech recognition, image detection, and industry-leading video search technology to turn unstructured audio and video content into highly structured, actionable intelligence.

“We continue to expand our network of industry partners to ensure our customers have access to the best-in-class, most cutting-edge technologies available, and TVEyes was a natural fit to join us in the next phase of our growth strategy,” said Chaz Waggoner, CEO of Burrelles. “Not only have they developed new features like logo detection and podcast monitoring, their commitment to the quality of human insight perfectly aligns with what we at Burrelles believe will always be the differentiating factor in delivering the most powerful value to help our customers make the best business decisions.”

“We’re excited to partner with Burrelles, an industry leading firm with a rich history and a strong commitment to its customers,” said David Ives, CEO of TVEyes. “With our comprehensive global broadcast platform, new podcast monitoring services and dedication to constant innovation, we are confident this partnership will bring valuable and intelligent solutions to Burrelles’ customers.”

About Burrelles

Founded in 1888, Burrelles is one of the most trusted and credible partner in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ technologies and product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive software suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 130 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation.

About TVEyes

TVEyes Inc., headquartered in Fairfield, Conn., provides a subscription-based service for online, near real-time search of television and radio broadcasts, and podcasts, as well as infrastructure for search engines, business intelligence and media intelligence platforms. Its Media Monitoring Suite™ is in use by corporations, professional sports teams, political campaigns, elected officials and the military to provide up-to-the-second intelligence on broadcast in multiple languages for US and international markets. More information on TVEyes can be found at tveyes.com.

FLORHAM PARK, N.J. – (December 13, 2019) – On December 12, the opening night of the 2019 PR News Media Relations Next Practices Conference, media data intelligence company Burrelles joined its partners TVEyes and Talkwalker to host a nightcap cocktail party event with guest speaker Sara Fischer. Fischer is a reporter for Axios and was named one of Forbes 30 Under 30 in media for 2020. More than 50 communications professionals from a variety of industries, the nonprofit sector and governmental entities joined to enjoy cocktails, hors d’oevres and networking at Nero, one of Washington, D.C.,’s top-rated cocktail lounges.

Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. It underwent a recent rebrand to better reflect its digital approach to media data and its high-tech product portfolio. Burrelles has strategic corporate relationships with both Talkwalker and TVEyes that enable the company to offer expanded and enhanced products to its clients.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real time across social networks, news websites, blogs and forums in 187 languages, helping companies protect, measure and promote their brands worldwide. TVEyes was founded in 1999 with the mission to be the global search engine for television and radio coverage. The TVEyes Content Intelligence Platform combines human supervision, artificial intelligence and machine learning techniques to analyze broadcast and online video. By combining language-specific automated speech recognition, image recognition, and industry-leading video search technology, TVEyes turns unstructured audio/video content into highly structured, actionable intelligence.

About Burrelles

Founded in 1888, Burrelles is one of the most trusted and credible partners in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ new technologies and expanded product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 130 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. Recognized as a Strong Performer in the Forrester Wave™ Social Listening Platform Report, we provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide. For more information, visit https://www.talkwalker.com/.

About TVEyes

TVEyes Inc., headquartered in Fairfield, Conn., provides a subscription-based service for online, near real-time search of television and radio broadcasts, and podcasts, as well as infrastructure for search engines, business intelligence and media intelligence platforms. Its Media Monitoring Suite™ is in use by corporations, professional sports teams, political campaigns, elected officials and the military to provide up-to-the-second intelligence on broadcast in multiple languages for US and international markets. More information on TVEyes can be found at tveyes.com.

FLORHAM PARK, N.J.–(November 26, 2019)–Following its recent rebrand and launch of new, enhanced digital products, media data intelligence firm Burrelles announced a partnership with social media listening and analytics company Talkwalker. The move is intended to amplify value to Burrelles’ clients who are already using the firm’s technology to gain analytical insights into complex media trends.

Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real time across social networks, news websites, blogs and forums in 187 languages, helping companies protect, measure and promote their brands worldwide. The partnership will provide Burrelles’ clients access to Talkwalker’s products and services as part of the Burrelles’ media monitoring and analytics platform.

“As Burrelles continues to advance our products and services to meet the changing needs of our customers in an ever-evolving media landscape, our partnership with Talkwalker is a natural next step in providing a singular, seamless point of access to media data across traditional, digital and social channels,” said Chaz Waggoner, CEO of Burrelles. “Talkwalker’s sophisticated technology and commitment to customer service mirror Burrelles’ core values and forward focus, and we are confident this partnership will prove invaluable as we embark on our next chapter.”

About Burrelles

Founded in 1888, Burrelles is one of the most trusted and credible partners in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ new technologies and expanded product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 130 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation. For more information, visit https://burrelles.com/.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. Recognized as a Strong Performer in the Forrester Wave™ Social Listening Platform Report, we provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

 

FLORHAM PARK, N.J. (October 16, 2019) – Media data and monitoring company Burrelles, formerly BurrellesLuce, announced today that it has rebranded its corporate identity and launched a significantly expanded portfolio of products and services. Founded in 1888, the company provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. The rebrand highlighting the company’s technology-forward, innovative approach comes in response to market demand for digitally-focused services and analytical insights into complex business and media trends.

Along with a modernized visual identity and redefined corporate brand, Burrelles is launching significantly enhanced and expanded product offerings designed to provide a simple, seamless and personalized connection to media data. In addition to its media monitoring services, communication tools and in-depth customized reporting, the company will now offer analytical research, data services, and custom reporting through partnerships with industry-leading firms including a premier social media analytics company. The new offerings include the Burrelles AM Headline Briefing, industry reports tracking news flow in specific areas of the economy, social media monitoring, and big data analytics. Unique in its industry for applying human insight to automated extrapolations from media data, Burrelles will maintain this approach throughout its new offerings to ensure accuracy and quality of service.

“For 130 years, Burrelles has been known for relentless innovation and the highest standards of customer service. These are the core values that spurred us to reinvent our brand and expand our technology and offerings so we can meet our clients’ rapidly evolving needs,” said Chaz Waggoner, president and CEO of Burrelles. “We’re confident that this rebrand and the accompanying new product launches will help us empower communications professionals in new and meaningful ways as they engage with the media data that drives businesses forward.”

Burrelles will showcase its new corporate identity and products at the Public Relations Society of America International Conference in San Diego, CA, from October 20-22.

About Burrelles
Founded in 1888, Burrelles is one of the most trusted and credible partners in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ new technologies and expanded product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 130 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation. For more information, visit http://burrelles.com/.