Press Releases

November 2019
October 2019

FLORHAM PARK, N.J.–(November 26, 2019)–Following its recent rebrand and launch of new, enhanced digital products, media data intelligence firm Burrelles announced a partnership with social media listening and analytics company Talkwalker. The move is intended to amplify value to Burrelles’ clients who are already using the firm’s technology to gain analytical insights into complex media trends.

Founded in 1888, Burrelles provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real time across social networks, news websites, blogs and forums in 187 languages, helping companies protect, measure and promote their brands worldwide. The partnership will provide Burrelles’ clients access to Talkwalker’s products and services as part of the Burrelles’ media monitoring and analytics platform.

“As Burrelles continues to advance our products and services to meet the changing needs of our customers in an ever-evolving media landscape, our partnership with Talkwalker is a natural next step in providing a singular, seamless point of access to media data across traditional, digital and social channels,” said Chaz Waggoner, CEO of Burrelles. “Talkwalker’s sophisticated technology and commitment to customer service mirror Burrelles’ core values and forward focus, and we are confident this partnership will prove invaluable as we embark on our next chapter.”

About Burrelles

Founded in 1888, Burrelles is one of the most trusted and credible partners in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ new technologies and expanded product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 130 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation. For more information, visit https://burrelles.com/.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. Recognized as a Strong Performer in the Forrester Wave™ Social Listening Platform Report, we provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

 

FLORHAM PARK, N.J. (October 16, 2019) – Media data and monitoring company Burrelles, formerly BurrellesLuce, announced today that it has rebranded its corporate identity and launched a significantly expanded portfolio of products and services. Founded in 1888, the company provides a wide range of products and services that combine expert analysis and sophisticated technology applied to proprietary data covering the national media landscape. The rebrand highlighting the company’s technology-forward, innovative approach comes in response to market demand for digitally-focused services and analytical insights into complex business and media trends.

Along with a modernized visual identity and redefined corporate brand, Burrelles is launching significantly enhanced and expanded product offerings designed to provide a simple, seamless and personalized connection to media data. In addition to its media monitoring services, communication tools and in-depth customized reporting, the company will now offer analytical research, data services, and custom reporting through partnerships with industry-leading firms including a premier social media analytics company. The new offerings include the Burrelles AM Headline Briefing, industry reports tracking news flow in specific areas of the economy, social media monitoring, and big data analytics. Unique in its industry for applying human insight to automated extrapolations from media data, Burrelles will maintain this approach throughout its new offerings to ensure accuracy and quality of service.

“For 130 years, Burrelles has been known for relentless innovation and the highest standards of customer service. These are the core values that spurred us to reinvent our brand and expand our technology and offerings so we can meet our clients’ rapidly evolving needs,” said Chaz Waggoner, president and CEO of Burrelles. “We’re confident that this rebrand and the accompanying new product launches will help us empower communications professionals in new and meaningful ways as they engage with the media data that drives businesses forward.”

Burrelles will showcase its new corporate identity and products at the Public Relations Society of America International Conference in San Diego, CA, from October 20-22.

About Burrelles
Founded in 1888, Burrelles is one of the most trusted and credible partners in the media data services industry. Combining sophisticated technology with specialized expert analysis, Burrelles’ new technologies and expanded product portfolio provide a simple, seamless and personalized connection to media data across all of today’s channels. Its comprehensive suite includes media monitoring, communication tools, in-depth customized reporting, analytical research, publishing, data services, and professional services. With unparalleled expertise and industry insights drawn from 130 years of relentless innovation and dedicated client service, Burrelles takes media data beyond automation. For more information, visit http://burrelles.com/.