Home Advertising/Marketing Industry Trends, Renewed Confidence, Partnerships: PR News’ Media Relations Conference Recap

On December 12th, the Burrelles team headed down to the PR News Media Relations Conference in Washington, D.C., for another year of meaningful connections and inspiring speakers. As was the case at the PRSA International Conference earlier this year, our dedicated team was excited to showcase all that Burrelles’ bold new rebrand and expanded services have to offer to even more of our industry peers.

Aside from attending many of the panels hosted by notable speakers including award-winning journalist Soledad O’Brien, Senior Vice President of Communications at MSNBC, Errol Cockfield, and the Vice President of Corporate Communications at Forbes, Laura Brusca, our team of experts also exhibited the new Burrelles at our corner booth, offering industry professionals an opportunity to connect as they hopped from one conference workshop to the next.

Following the conference’s opening remarks on December 12th, Burrelles, Talkwalker and TVEyes held an exclusive night cap event at Nero in Dupont Circle, one of D.C.’s finest cocktail lounges, with the goal being to continue those conversations around the future of media in a more intimate setting as we closed out 2019. As was the case with our nightcap event at the PRSA conference back in October, this event quickly turned into our conference highlight, and we were delighted to be joined by so many of our industry peers and business leaders from around the D.C. area.

To kick off the night cap event, our team announced two new exciting partnerships that we’ll be bringing to our clients in the new year –  one with leading social listening and analytics company, Talkwalker, and another with best-in-class provider of global broadcast and radio monitoring services, TVEyes. As of January 1st, these partnerships, which bring together three of the leading names in the media analytics space, are providing our clients with a cutting-edge, one-stop solution for print, online, social and broadcast media.

To engage our attendees even further in this discussion, we were thrilled to be joined by Sara Fischer, a distinguished media reporter for Axios who was named to the 2020 Forbes’ 30 under 30 in Media list last month. Fischer delivered an engaging speech on the top media trends to anticipate in 2020, including key players to watch and unique insights for industry professionals to leverage with their media relations strategies.

Fischer spoke on such topics as the increasingly dominant role of streaming services in television companies, some of the new tools being made available to help newsrooms make coverage decisions based on real-time data, and the rise of podcasts and social media services like Musical.ly and TikTok. Her presentation concluded with a brief Q&A session with our attendees, where she expanded on the role of private equity in media and the most successful ways to pitch media reporters. Overall, conversations about the many ways that new media has drastically changed the way we both consume and earn coverage continued well into the night, which was our goal when we planned the event.

As we close out one decade and enter the next, it’s never been more clear to us how much we live and work in a data-driven business environment that demands actionable insights. Seeing as our mission has always been to equip our clients with products that will help them make decisions and design winning strategies in a sophisticated way, the meteoric rise of the digital and social media landscapes over the past ten years can’t be ignored. With this in mind, following our nightcap event with our two new partners, Talkwalker and TVEyes, and the insightful speech from Fischer, we entered Day Two of the conference with a renewed confidence in our ability to empower our clients in 2020. From detailed, customized insights using big data and up-to-the-minute analytics, to specialized industry-specific media monitoring reports and expanded publishing and data services, we’ve continued to evolve in lock-step with the shifting media landscape.

It was no surprise that the 2019 PR News Media Relations Conference proved to be a resounding success. To show our appreciation for our friends in attendance and to celebrate and express our gratitude towards the relationships formed at this year’s conference, we’re giving all PR News attendees 30% off our services with code ‘PRNews30,’ so long as you sign up within the first 30 days of the New Year. We hope that, in combination with this special offer, we can turn the idea of taking control of your media relations into an easy reality.

Until next year, PR News friends, old and new! Happy New Year!

To learn more about how Burrelles can help, contact us here.

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