With another successful PRSA International Conference behind us, we’re reflecting on all of the meaningful connections we’ve both made and reinforced this year with those we admire most in the industry. We were particularly eager for this year’s conference, where our team unveiled Burrelles’ bold new rebrand and many of our expanded service offerings.
The Burrelles rebrand is a reflection of the latest advancement in our history. For the past 130 years, we’ve evolved with the shifting media landscape and, in order to do so, we’ve reinvented our technology several times. It’s exciting every time we do it, and this year’s reinvention is our most innovative yet. With our new, electric pink logo and branding, expanded data and publishing platforms, and custom professional services available, we couldn’t wait for attendees to experience it all for themselves.
In-Person Events Provide Two-Way Communication
These in-person industry events provide us the unique opportunity to solicit feedback from PR and marketing pros directly, which we can then leverage to design better products. Products that will help those pros make better decisions and design winning business strategies.
Aside from showcasing the new Burrelles at our booth, we were also able to connect with attendees in more intimate settings around San Diego – at an exclusive dinner in the Gaslamp District, and at our night cap event at Roy’s San Diego Waterfront before the close of the conference. We were thrilled to have so many of our industry peers in attendance to discuss what the future of Burrelles will look like!
Memorable Insights and Takeaways
The conference provided a range of memorable insights and calls to action, with keynote speakers including award-winning journalists Bob Woodward and Laura Ling. Woodward spoke on fact-based reporting and pursuing morality in today’s political climate, Ling spoke on never giving up hope, and our own Hack-A-Comm breakout sessions complemented these keynotes by exploring topics such as the art and ethics of persuasion, strategic planning on a time crunch, and identifying pain points as a path to effective communications. We were thrilled to have industry leaders like Kami Huyse, APR; Paula Pedene, APR, Fellow PRSA; and Rob Biesenbach share their PR “fast hacks” with our audiences.
We’re coming out of this year’s PRSA with a handful of key takeaways – two of which are reminders that:
- We live and work in a data-driven business environment that demands actionable insight.
- The enduring importance of the human touch amidst this data.
We’re leaving PRSA with the reassurance that our competitive edge is, and always has been, the attention we bring to each of our clients and the services we provide them. Unlike other offerings that rely solely on algorithms to pull automated conclusions from data, Burrelles is unique in applying human judgment in the vetting process. We support our clients every step of the way, from conception to conclusion.
Today, we’re excited to empower our clients even further, with detailed, customized insights using big data and up-to-the-minute analytics, specialized industry-specific media monitoring reports, expanded publishing and data services, custom professional services, and more.
And to celebrate and express our gratitude towards the relationships formed at this year’s conference, we’re giving all PRSA attendees 30% off our services with code PRSA30, so long as they sign up within 30 days of the conference. We hope that, in combination with this special offer, we can turn the idea of taking control of your media relations into an easy reality.
We’ll see you next year, if not before, PRSA!